Customer Experience: The Key to Success

Research conducted by American Express has revealed that 90% of customers are ready to spend more to have a better experience. Similarly, the Temkin Group has also published a report stating that companies earning $1 billion per year can make an additional $700 million in just 36 months after making appropriate investments in customer experience. […]

Your Guide to Business Intelligence

We live in a technology-driven world where individuals and enterprises must adapt to the latest technology to survive and thrive. Technology plays a vital role for businesses in every domain. From recruitment to marketing, getting the best results is next to impossible without using the right tools and technologies. While it can be challenging to […]

Upcoming Marketing Trends To Capitalize On

A McKinsey & Company survey reported an anticipated loss of USD 9 trillion because of the pandemic. Such a magnanimous loss has propelled business owners to evaluate how they operate and make the requisite changes. If we look back, every significant adversity has brought about an enormous change in our surroundings and the way we perceive […]

10 Analytics Trends that Will Rule 2021 and Beyond

At the beginning of 2020, we expected significant breakthroughs in the analytics world throughout the year. But what broke through was the pandemic, and it halted most of the innovations we were awaiting. It would be unfair to say that we made no inroads in 2020, but COVID-19 has derailed progress and left countries in […]