Why is Omnichannel Customer Experience so important?
Let’s break it down for you: “Omnichannel” means available and compatible on every channel, such as mobile, desktop, etc. “Customer Experience (CX)” refers to the totality of a customer’s cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand’s services, products, websites, or any digital or physical format. This experience is spread […]
Consumer Electronics Enterprise Providing Top-Notch UX Using Social Data
The Consumer Electricals Enterprise manufactures and markets a wide range of consumer products, ranging from fans, lamps, and luminaries to pumps and household appliances. The company has a strong dealer base across the country with a wide service network offering robust after-sales service to customers. They have a nationwide distributor network of more than 3,000 […]
Usage of Natural Language Processing (NLP) in Marketing Analytics
When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]
